Trade shows and other networking events are a great opportunity to get your brand name out in public and meet prospective new customers and contacts. However, every booth at the show has the same idea so how do you attract people to your booth and get people talking about your brand?
A proven method is the trade show giveaway; bags, pens, flashlights, car chargers, etc. With so many different items available it can be hard to choose the one that is best for your company, your brand, and your audience.
So What Makes A Good Trade Show Giveaway?
- It needs to be cost effective. Big ticket items may make you popular but they are probably not practical. Keep in mind, however, that the quality of the item you are giving out is a direct reflection of your company. It’s better to hand out fewer items to select and targeted prospects than it is to hand out cheap items to everyone that walks by. Come up with a budget and stick to it.
- It must be unique and it must be useful. Unique makes your brand stand out from all the others. Useful means they will actually hang onto it and it won’t be thrown away as soon as the attendee is back in their hotel room or office. The longer they hang onto the item, the longer your brand name is making an impression.
- It has to be branded. Giving away free mints or chocolates is nice but it doesn’t do anything to promote your brand. Put your logo or tag line on the giveaway and be consistent across all your collateral. Use the same logo, the same fonts, the same typeface, and the same colors across all your material.
Here’s a list of some of the top promotional products:
Easy to pass out, carry around, and allow for some good promotional real estate (front of the box or tin).
USB Car Charger
Just about everyone can use one! Most people have iPhones, Android phones, or other electronics that can be charged through a USB charger and could use it while away from the home or office.
This is a hot one and high on the “cool” scale. There is a broad range of prices and therefore quality. The case is going to be the main branding area you’ll focus on but do your best to brand the headphones themselves. Using your company colors is an easy way to do this.
Even in this age of smart phones and iPads you still can’t replace the classic notebook. Sometimes you just need a piece of paper and a pen.
Unique and cost effective.
Touch Screen Cleaning Cloth
Very useful and with full sublimation it offers a large area to promote your brand message.
Tablet Stylus Pen
Useful spin on a classic item. Everyone gives away pens but when you add a stylus to it your pen is more useful that the others and that means your message gets seen.
Reusable Bag or Tote
Extremely useful, eco-friendly and one of the lowest costs per impression of any promotional product. These things work!
First Aid Kit / Emergency Packet
A great item that everyone can use. They will keep it in their desk drawer, their glovebox, the drawer in the kitchen, all sorts of places.
There are plenty of options for flashlights and with LED’s even the smallest of sizes can provide a bright light.
This is just a sliver of what is available for an effective tradeshow giveaway. At Glacier Sign & Threads we can work with you to find the perfect item that suits your budget, your purpose and makes you stand out above the rest.