Pictured below is an infographic that was put together by the good people at ASI. It shows the distribution of promotional products across the US (Canada will be similar).
It brings up some interesting challenges. If 58% of people already own a logo t-shirt then how do you make your t-shirt stand out from the rest? If 41% already own a cap then how do you make your cap the one that they want to wear? 50% have already got a pen. What would make your pen the writing utensil of choice?
The answer is a tried and true principle that has held true for many years. Offer people a quality product that is both useful and attractive. Focus on design and function and you will have a promotional product that stands out above the rest. Contact Glacier Sign & Threads for help with your successful marketing efforts.